Levelling Up Social Media Performance for Kaimai

Kaimai partnered with ManageMe to improve social media engagement and turn an underperforming channel into a consistent driver of visibility and interaction. This case study outlines the clear shift in performance before and after ManageMe’s involvement, supported by Meta Business Suite insights and real data.

Start date of ManageMe involvement: 23 October 2024

The Problem

Before ManageMe stepped in, Kaimai’s social media presence lacked direction and measurable impact.

While content was being published, engagement remained low and inconsistent. Video content struggled to hold attention, interactions were minimal, and there was no clear understanding of which content types were actually resonating with the audience.

Performance before ManageMe

Meta Business Suite insights from 13 December 2022 to 23 October 2024 showed:

• 186 three-second video views
• 0 one-minute video views
• 58 total content interactions
• 1 hour 9 minutes of total watch time
• Low and irregular posting volume across formats

Content output during this period was limited:

• 5 photo posts
• 2 reels
• 2 videos
• Little to no use of stories or interactive formats

Overall, social media activity existed, but it was not driving meaningful engagement or sustained growth.

“We were posting, but it felt disconnected. There was no clear pattern to what worked.”
Kaimai Team

The Solution

ManageMe began working with Kaimai on 23 October 2024, starting with a structured audit of historical performance alongside a competitor engagement review within the property management sector.

Competitor engagement check

A key part of the strategy was analysing competitor social media accounts to understand which content types consistently generated the strongest engagement.

Using Meta Business Suite insights and competitor benchmarking, we identified clear trends across the market.

The most engaging posts were:

• Updates about the client or business
• Event coverage and behind-the-scenes moments
• Work anniversaries and team milestones
• Photos and videos featuring the property managers themselves

In contrast, heavily branded content and purely informational or FYI-style posts consistently showed the lowest engagement levels across competitor accounts.

This insight revealed a critical gap. While many brands were focusing on polished branding, audiences were responding far more to human, authentic, people-led content.

Strategic content shift

Based on this insight, ManageMe reshaped Kaimai’s content strategy to prioritise connection over promotion.

The new approach focused on:

• Featuring real property managers and team members
• Highlighting events, milestones, and everyday work moments
• Sharing genuine updates about the business and its people
• Reducing low-impact branded or generic informational posts
• Increasing posting consistency across multiple formats
• Using short-form video with strong hooks to improve retention

Rather than guessing what might work, content decisions were guided by real engagement data and ongoing performance tracking.

The Results

The impact of this strategic shift was clear and measurable.

Using Meta Business Suite insights from 23 October 2024 to 13 January 2026, Kaimai experienced significant growth across all key metrics.

Performance after ManageMe

• 94,459 total views
• 15,100 three-second video views, up 14,500%
• 287 one-minute video views
• 2,500 content interactions, up 6,800%
• 2 days 21 hours of total watch time, up 10,900%

Organic vs paid performance

• 91,170 views from organic content
• 3,289 views from paid ads

The results show that growth was driven primarily by strong organic content, with paid support used sparingly rather than as a crutch.

Content format performance

• Photos delivered 29,574 views and 1,039 interactions
• Reels generated 22,324 views and 384 interactions
• Videos reached 17,096 views with 402 interactions
• Stories and multi-photo posts supported consistent engagement

Posting volume also increased significantly:

• 116 photo posts
• 48 videos
• 29 reels
• Regular use of stories and supporting formats

“Once we focused on real people and real moments, engagement lifted and stayed consistent.”
Kaimai Team

Key Insights

• People-first content consistently outperformed branded graphics
• Featuring property managers built trust and familiarity
• Event and milestone posts drove reliable engagement
• Increased posting consistency supported sustained growth
• Short-form video dramatically improved watch time
• Data-led decisions removed guesswork and improved results

Conclusion

By combining competitor insight, platform data, and a people-led content strategy, ManageMe helped Kaimai transform social media from a low-impact channel into a reliable source of engagement and visibility.

The results were not just higher numbers, but stronger audience connection and long-term performance improvement.

When social media feels active but underperforms, the issue is rarely a lack of effort – it is a lack of strategy. 

ManageMe helps brands understand what truly engages their audience and turn insight into measurable results.

Ready to level up your social media performance?
Get in touch with ManageMe and let’s build content that actually connects.

Results: 

Before

After