Client Situation

Some clients are struggling to attract organic search traffic, despite having a well-designed website and strong services. Their key pages were buried deep in search engine results, meaning potential customers rarely found them unless they searched the brand name directly. Organic traffic, enquiries, and leads were far below what the client knew was possible for their industry.

Why It Mattered

Clients relied heavily on online channels to grow. Without strong visibility on Google and other search engines, they were paying more for paid ads and still seeing underwhelming results. Their website didn’t reflect the quality of their work because people simply couldn’t find it. This made growth slower, limited new customer acquisition, and weakened the brand in a competitive market.

Solution

Discovery and Strategy

We began with a deep dive into the clients’ website performance using analytics and competitor research. This revealed three core issues:

• The most important pages weren’t ranking for meaningful search terms.
• On-page SEO elements (titles, headings, meta descriptions) weren’t aligned with search intent.
• The overall site structure didn’t support search engine crawlers efficiently.

Key Actions

1. Keyword & Competitive Analysis
   We identified the search terms prospects actually use when looking for services. This informed which pages needed optimisation first.
2. On-Page SEO Overhaul
   • Rewrote meta titles and descriptions with priority keywords.
   • Improved headings and content to reflect user intent.
   • Enhanced image alt tags and page copy for clarity and search relevance.
3. Site Structure Improvements
   We reorganised navigation and URLs so that important pages were easier for both users and search engines to access.
4. Technical Clean-Up
   Fixing broken links, improving page load speeds, and ensuring mobile responsiveness helped meet Google’s quality signals, leading to better rankings.
5. Monthly Monitoring & Reporting
   Each month, we shared clear insights on what changed, where rankings moved, and what actions were planned next—making progress transparent and measurable.

Clients Website SEO Optimisation Report

AdviceHQ – SEO Optimisation Details

Website Information

• Website URL: https://www.advicehq.co.nz/
• SEO Optimisation Start Date: 12 December 2025
• Website Status: Newly built website (no historical SEO data)

SEO Optimisation Summary

Key Actions Taken

• Completed full SEO optimisation in Wix for a newly built website
• Updated and added optimised meta titles and meta descriptions across 30 pages
• Completed the Wix SEO Setup Checklist and applied all recommended SEO and technical settings
• Configured indexing and crawl-related settings to ensure pages are accessible to search engines
• Added descriptive alt text to images to improve accessibility and enhance image search visibility
• Conducted an SEO audit to confirm pages are crawlable, indexable, and aligned with SEO best practices

Current Results (Google Search Console)

• Data range: 12 December 2025 – early January 2026
• Impressions: 3.21k
• Clicks: 17
• Average CTR: 0.5%
• Average Position: 44.4
• Indexing Status: Key pages indexed and appearing in search results

Result

Pages are indexed and appear in Google Search results, with early impressions and clicks recorded. Performance data is still developing due to the website being newly launched.

Navigation Homes – SEO Optimisation Details

Website Information

• Website URL: https://navigationhomes.co.nz/
• Optimisation Start Date: 01 December 2025
• Optimisation Type: On-page SEO (Meta titles & descriptions)
• Website Status: Existing website

SEO Optimisation Summary

Key Actions Taken

• Updated and optimised meta titles and meta descriptions across 46 website pages
• Updated metadata for 3 blog posts, gallery pages, and 23 branch/location pages
• Optimised metadata for album and gallery pages
• Targeted high-intent, location-based keywords across New Zealand
• Ensured metadata followed SEO best practices (length, relevance, uniqueness)
• Conducted post-implementation checks to confirm updates were live and indexable
• Performed a comprehensive SEO audit on 06 January 2026

SEO Audit Highlights (06 January 2026)

• No critical technical SEO blockers identified
• HTTPS, XML sitemaps, and robots.txt correctly configured
• Website fully crawlable and renderable
• Indexing stable; non-indexed URLs relate to redirects, duplicates, or low-value pages
• Mobile usability is good; minor UX and accessibility improvements noted
• Page speed improvements recommended, especially on mobile
• On-page SEO largely optimised; minor heading structure improvements suggested
• Content relevance strong with opportunities for additional supporting content
• Basic schema in place with opportunities for enhancement

Performance Comparison (Google Search Console)

📅 Date Ranges Compared

• Before optimisation: 01 Nov 2025 – 30 Nov 2025
• After optimisation: 01 Dec 2025 – 07 Jan 2026

Week-1 SEO Results (Post-Optimisation)

• Clicks: 230
• Impressions: 13.5k
• CTR: 1.7%
• Average Position: 27
• Notable increase in clicks by the end of Week 1

Keywords: Achieving Page-1 Rankings (Week 1)

• New Home Builders and Designers in Rotorua
• New Home Builders and Designers in Taranaki
• New Home Builders and Designers in Taupo
• New Home Builders and Designers in Northland
• New Home Builders and Designers in Whangarei
• Home Builders Far North NZ
• Bay of Plenty Home Builders NZ
• Affordable Options in Clevedon Meadows
• House and land Clevedon
• Home Builders Otago NZ
• Home Builders Taranaki
• Home Builders Rodney
• New Home Builders in North Harbour NZ
• New builds and house plans Manawatu

Total Page-1 keywords: 14

Keywords on Page 2 (Week 1)

• House and Land Packages & Home Builders in Auckland
• First Home Buyers NZ Grant
• Rent to own NZ
• New Home Builders in West Auckland NZ
• House and land packages Taupo

Total Page-2 keywords: 5

Result

Within one week of meta optimisation, the website showed a strong uplift in search visibility, with multiple location-based keywords reaching Page 1 and improved click activity recorded. Ongoing monitoring and further optimisation opportunities have been identified to support continued growth.

ARS Property Management – Complete SEO Findings

ARS Property Management – Complete SEO Findings

Website Details

• Website URL: https://arspropertymanagement.com/
• SEO Optimisation Start Date: 26 September 2025
• Website Type: Existing website

Scope of Work

The optimisation focused on on-page SEO and blog SEO, with improvements applied across all website pages.

Key SEO Actions Implemented

• Updated on-page SEO meta titles and meta descriptions across all website pages to improve relevance and click-through potential
• Reviewed and optimised 20 draft blog posts, including SEO titles and meta descriptions
• Updated meta post titles following SEO best practices
• Revised blog headlines (H1s) to improve readability, engagement, and keyword relevance
• Organised and updated blog categories to ensure proper classification and topical relevance
• Added location-based keywords (Cambridge, Hamilton, Waikato) to strengthen local SEO visibility
• Checked robots.txt and confirmed the website is crawlable
• Verified XML sitemap submission in Google Search Console
• Requested manual indexing via Google Search Console to speed up reindexing
• Monitored crawl and indexing status after implementation

Technical & SEO Audit Findings (Post-Optimisation)

• Website is crawlable and accessible to search engines
• XML sitemap successfully read by Google Search Console
• Homepage and optimised pages were crawled and indexed after submission
• No critical technical SEO blockers detected
• Indexing behaviour improved following optimisation and indexing requests

SEO Performance Comparison (Google Search Console)

Key Findings

• Search visibility increased significantly after optimisation, with strong growth in impressions and clicks
• Website achieved Page-1 visibility within 3–4 days for multiple keywords following reindexing
• Expanded keyword coverage led to increased impressions, explaining the slight change in average position
• On-page SEO improvements across all pages contributed to sustained organic visibility growth

Result

Following full on-page SEO optimisation across all pages, the website demonstrated rapid improvements in search visibility and sustained growth in impressions and clicks. Performance continues to improve as indexing stabilises and additional keywords gain traction.

ManageMe – Complete SEO Findings

Website Details

• Website URL: https://manageme.co.nz/
• SEO Optimisation Start Date: 30 September 2025
• Website Status: Existing website

Scope of SEO Work

The optimisation focused on on-page SEO, meta titles and descriptions, blog SEO, indexing, and basic technical checks, applied across all key pages and blog posts.

Key SEO Actions Implemented

• Updated SEO meta titles and meta descriptions for all main website pages:
  • Home
  • About
  • Services
  • Marketing Showcase
  • Blog (main page)
  • Resources page
• Updated meta titles and descriptions for all blog posts (25 posts total)
• Submitted updated pages and posts for indexing using Google Search Console
• Checked the website for broken links and resolved navigation issues
• Updated the footer navigation to include Marketing Showcase, Free Resources, and Blog pages to improve internal linking
• Submitted the website for indexing in Bing Webmaster Tools due to limited Yahoo visibility
• Monitored early ranking movement and keyword discovery after implementation

SEO Performance Comparison (Google Search Console)

Source: Google Search Console

Key Findings & Insights

• Ranking improvement: Average position improved from 37.5 → 23.2, indicating stronger on-page relevance
• CTR improvement: CTR increased from 1.5% → 2.6% within the first month after optimisation
• Click growth: Clicks continued to grow over time as more pages and keywords were indexed
• Keyword expansion: New non-branded keywords surfaced after optimisation, including:
  • property management VA NZ
  • outsourcing expert NZ
  • virtual assistant experts NZ
  • virtual assistant outsourcing NZ
• Branded strength: The keyword “manage me” remains the strongest driver of traffic
• Some keywords reached Page 1 shortly after optimisation

Result

Following full on-page SEO and metadata optimisation across all pages and blog posts, the website achieved measurable improvements in rankings, click-through rate, and keyword visibility. Continued growth is being observed as indexing stabilises and keyword coverage expands.indexing stabilises and keyword coverage expands.

Waipu Waterways – Complete SEO Findings

Website Details

• Website URL: https://www.waipuwaterways.co.nz/
• SEO Optimisation Start Date: 06 October 2025
• Website Status: Existing website

Scope of SEO Work

The optimisation focused on on-page SEO, meta titles and descriptions, indexing, and site speed improvements across all pages.

Key SEO Actions Implemented

• Updated meta titles and meta descriptions across all website pages
• Indexed all updated pages in Google Search Console
• Converted images from PNG/JPEG to WebP to improve site speed
• Reindexed pages after changes to ensure updates were recognised
• Submitted the site to Bing Webmaster Tools for broader search engine visibility
• Monitored keyword rankings after optimisation

SEO Performance Comparison (Google Search Console)

📅 Data Ranges Used

• Baseline (Before SEO): 04 Oct – 05 Oct 2025
• 1 Month After SEO: 06 Oct – 06 Nov 2025
• Recent Performance: 06 Oct 2025 – 07 Jan 2026

Keyword Ranking Highlights

• Waipu sections — Page 1
• Waipu section for sale — Page 1
• Sections for sale in Waipu — Page 2
• Waipu property for sale — Page 3

Key Findings & Insights

• Strong growth in impressions and clicks within the first month after SEO
• Continued performance gains observed in recent data
• High CTR indicates strong relevance of updated meta titles and descriptions
• Multiple target keywords reached Page 1 shortly after optimisation
• Broader keyword coverage explains changes in average position

Result

From baseline to one month after optimisation, the website showed a clear increase in search visibility and engagement. Continued growth in impressions and clicks confirms sustained SEO improvements following on-page optimisation and indexing.

Conmara Estate – Complete SEO Findings

Website Details

• Website URL: https://www.conmara.co.nz/
• SEO Optimisation Start Date: 22 October 2025
• Website Status: Existing website

Scope of SEO Work

The optimisation focused on on-page SEO, meta titles and descriptions, image optimisation, and indexing, applied across key pages.

Key SEO Actions Implemented

• Updated meta titles and meta descriptions across website pages to improve keyword relevance and CTR
• Connected the site to Google Search Console and requested indexing
• Updated image alt text to improve accessibility and image search visibility
• Performed post-optimisation checks to confirm changes were indexed
• Monitored keyword rankings and early performance after implementation

SEO Performance Comparison (Google Search Console)

📅 Data Ranges Used

• Baseline (Before SEO): 22 Sep – 22 Oct 2025
• 1 Month After SEO: 23 Oct – 23 Nov 2025
• Recent Performance: 23 Oct 2025 – 07 Jan 2026

Keyword Ranking Performance

Keywords on Page 1

• Premium Property for Sale Clevedon — Page 1
• Premium Homes in Clevedon — Page 1
• Clevedon Real Estate Development — Page 1

Keywords on Page 2

• New house and land packages in Clevedon — Page 2
• Clevedon house and land packages — Page 2

Expanded SEO Review (Last 28 Days)

Overall Performance Growth

• Clicks: Increased from 76 → 186
• Impressions: Increased from 678 → 1.21k
• Average Position: Improved from 23.6 → 11.8
• CTR: Increased from 11.2% → 15.4%

This indicates improved rankings, higher visibility, and stronger user engagement.

Growing Keyword Visibility

Impressions increased significantly for:

• clevedon sections for sale
• property for sale clevedon
• clevedon real estate
• house and land packages cambridge
• house and land packages marton

This shows Google expanding trust beyond core keywords into nearby locations.

Top Page Performance (Impression Growth)

Pages with the strongest gains:

• Homepage (+374)
• GJ Gardner Homes (House & Land) (+359)
• DW Homes (House & Land) (+318)
• Jennian Homes page (+299)
• Platinum Homes page (+282)
• Stonewood Homes page (+151)
• About page (+137)

This confirms improved site-wide authority, not just homepage reliance.

Key Findings & Insights

• Multiple Clevedon-focused keywords ranking on Page 1
• Strong increase in impressions and clicks over time
• House & Land pages now ranking individually, improving depth of visibility
• Minor keyword drop to Page 2 is offset by higher impressions, indicating optimisation opportunities rather than loss
• Overall SEO momentum is positive and continuing upward

Result

Following on-page SEO and indexing improvements, Conmara Estate achieved strong and sustained growth in search visibility, with multiple Page-1 keyword rankings, significantly improved impressions and clicks, and broader recognition across Clevedon and nearby locations.

Wellington Homes – Complete SEO Findings 

Website Details

• Website URL: https://rentwellington.nz/
• SEO Optimisation Start Date: 28 November 2025
• Website Status: New website (no historical SEO data)

Scope of SEO Work

SEO focused on setting up strong foundations for a newly launched site, including on-page optimisation, metadata, and indexing.

Key SEO Actions Implemented

• Implemented on-page SEO across key pages
• Added and optimised meta titles and meta descriptions
• Connected the site to Google Search Console
• Submitted pages for indexing to ensure search visibility
• Performed post-launch checks and early performance monitoring

SEO Performance (Google Search Console)

📅 Data Range Used

28 November 2025 – 05 January 2026

Keyword Visibility Update (08 December 2025)

Page 1 Rankings

• house for rent glanmire wellington
• home for rent newlands wellington
• house for rent in paparangi wellington
• house for rent in worcester wellington
• house for rent in willton wellington
• wilton wellington home rental
• fully furnished house for rent paparangi wellington
• fully furnished house for rent newlands wellington
• studio unit in wilton wellington

Page 2 Rankings

• home for rent in willton wellington
• newlands wellington home rental
• fully furnished house for rent wilton wellington

Page 3 Rankings

• paparangi wellington home rental

Key Findings & Insights

• The site achieved Page 1 rankings within weeks of launch, which is strong for a new domain
• Location-based rental keywords are performing well, showing good relevance and targeting
• Early impressions and clicks confirm successful indexing and crawlability
• SEO foundations are working as intended, with visibility expected to grow further over time

Result

Despite being a newly launched website, Wellington Homes has already achieved first-page visibility for multiple location-based rental keywords. Early impressions, clicks, and rankings confirm that the site is correctly indexed and positioned for continued organic growth.

Diligence PM – Complete SEO Findings

Website Details

• Website URL: https://diligencepm.co.nz/
• SEO Optimisation Start Date: 31 October 2025
• Website Status: Existing website

Scope of SEO Work

The optimisation focused on on-page SEO, meta titles and descriptions, indexing, and search visibility improvements for location-based property management keywords.

Key SEO Actions Implemented

• Connected the website to Google Search Console
• Updated and optimised meta titles and meta descriptions across all pages
• Ensured metadata followed SEO best practices (keyword relevance, length, clarity)
• Submitted and indexed each page in Google Search Console to speed up visibility
• Monitored early keyword movement and search visibility after optimisation

SEO Performance Snapshot (Google Search Console)

Note: Due to limited comparable data after mid-October, the figures below reflect overall visibility since optimisation rather than long-term trend comparisons.

📅 Available Data Range

Mid-October 2025 – Early January 2026

This indicates strong visibility and competitive rankings for a local service website.

Keyword Ranking Results (Post-Optimisation)

Page 1 Rankings

• Property management Palmerston North
• Landlord property management Palmerston North

Page 2 Rankings

• Rental property management Manawatū
• Palmerston North property managers

Keyword Ranking Comparison (Before → After)

Improved or Maintained

• Palmerston North property managers: Page 2 → Page 1
• Property managers Palmerston North: Low visibility → Page 1
• Landlord property management Palmerston North: Page 1 → Page 1 (stable)

Stable

• Rental property management Manawatū: Page 2 → Page 2

Key Findings & Insights

• The site achieved strong Page-1 visibility for high-intent local property management keywords
• Average position (7.9) shows the website is competing well in local search results
• Increased impressions on some keywords confirm growing Google trust, even where rankings fluctuated
• Meta title and description optimisation had a direct impact on visibility and engagement
• Further gains are likely with CTR and content refinement for competitive keywords

Result

Following on-page SEO optimisation and indexing, Diligence Property Management achieved strong local search visibility, including multiple Page-1 rankings for Palmerston North property management terms. Overall impressions and clicks indicate solid search presence, with clear opportunities identified for further optimisation.

Lindsay Building Services – Complete SEO Findings

Website Details

• Website URL: https://www.lindsaybuildingservices.co.nz/
• SEO Optimisation Start Date: 15 October 2025
• Website Status: Existing website

Scope of SEO Work

The optimisation focused on on-page SEO, meta titles and descriptions, image optimisation, and indexing setup to improve search visibility and crawlability.

Key SEO Actions Implemented

• Updated and optimised meta titles and meta descriptions across all website pages
• Added and optimised image alt text to improve accessibility and image search visibility
• Connected the website to Google Search Console
• Submitted and indexed website pages to ensure Google recognised SEO updates
• Performed post-optimisation checks to confirm indexing and crawl status

SEO Performance Comparison (Google Search Console)

📅 Data Ranges Used

• Baseline (Before SEO): 15 Sep – 15 Oct 2025
• 1 Month After SEO: 16 Oct – 16 Nov 2025
• Recent Performance: 16 Oct 2025 – 07 Jan 2026

Key Findings & Insights

• Clicks increased steadily after SEO implementation, showing improved engagement
• CTR improved significantly within the first month after optimisation
• Impressions increased over time, indicating broader keyword visibility
• Average position shifted as more keywords and pages became visible, which is normal during expansion
• Image alt text and metadata optimisation contributed to better relevance and indexing

Result

Following full on-page SEO optimisation and indexing setup, Lindsay Building Services achieved increased search visibility, improved click-through rates, and steady growth in impressions. Performance trends indicate positive SEO momentum as indexing and keyword coverage continue to expand.

Overall Results

Organic Visibility Lift
Within weeks, clients saw a noticeable jump in rankings for target keywords. Pages that weren’t ranking at all began appearing on page one of Google for key service terms.

Traffic Growth
Organic search traffic increased significantly, bringing more visitors who were actively searching for landscaping services.

Higher Quality Leads
Not only did visits grow, but enquiries from organic traffic also increased as users were now finding the right pages at the right time.

Stronger Digital Foundation
With on-page, structural and technical SEO improvements in place, the site was now well positioned for continued growth and ongoing optimisation.

What This Means for Your Business

SEO isn’t just about ranking higher on Google. It’s about connecting with customers at the exact moment they’re looking for what you offer. By focusing on strategic optimisation that aligns with user behaviour and search intent, ManageMe helped GreenWorks transform their online presence into a measurable growth engine.

Ready to turn your website into a reliable lead generator with SEO that gets results? Let’s talk about your goals and build a tailored SEO plan that works. Get in touch with ManageMe today to start improving your search visibility and growing your business.